Press & Media

    Welcome to our press section. Here you will find a selection of interesting media reports about us and our wines. We are happy to receive press enquiries at .

    About us

    Parla Italiano? now also in Italian

    WEINWIRTSCHAFT | 01/2023

    "Since the beginning of 2023, has also been available in Italian. After English and French, it is the third foreign language in which the entire product range is presented. According to managing partner Lutz Heimrich, »With this, we are not only taking into account our foreign sales share of now more than 40 per cent, but also offering our many Italian private and gastronomy customers throughout Europe a more pleasant shopping experience.«"


    Arrivederci Chianti Classico? “Nonsense. We’re selling the wine better than ever.”

    WEINKENNDER.DE | 05/2020

    "Germany used to be the biggest export market for Chianti Classico. Over the years, its share has steadily declined. Suddenly the Germans don’t like the famous Tuscan red wine anymore? Lutz Heimrich, owner of the Italy specialist, has a completely different experience."


    Parla Inglese? Yes!

    WEINWIRTSCHAFT | 05/2019

    “On the homepage, customers can easily choose between German and English and call up all offers, information and texts in both languages. In the background runs a translation program, which professionally translates every new wine and text and learns daily as an adaptive system and refines the sometimes not quite simple wine language, as Superiore-owner Lutz Heimrich assures.”


    Superiore increases sales and earnings

    WEINWIRTSCHAFT | 05/2019

    “In recent years, Superiore has massively refined its premium and ultra-premium range, built up valuable content and extended the vintage depths of important wines and wineries. "Our processes in warehouse and logistics, but also in customer support, were further optimised and the offer policy for the mostly private customer and wine lover was articulated even more clearly.”


    Wine merchant of the year 2018

    WEINWIRTSCHAFT | 09.11.2017

    “For the first time, an Internet retailer also received an award. For editor-in-chief Dr. Hermann Pilz, it was of central importance in this category that the award winner represented a sustainable, economically successful business model. Lutz Heimrich succeeded in doing this with Heimrich is an Internet pioneer in the wine sector and one of the greatest Italian experts., dedicated exclusively to Italian wines, has become the first address when looking for Italian wines or information about them.”


    The best 600 wine shops in Germany


    “The well-known, elegant online shop offers not only excellent delicacies from Bella Italia, but also an excellent range of wines. All wine regions of Italy are covered, with a focus on Piedmont and Tuscany. The selection (over 1500 positions) leaves nothing to be desired. It ranges from solid local wines to exclusive Bolgheri wines. Many rarities and wines in large bottles and 130 grappas. Also the presentation of the offer is exemplary: clear, descriptive (each bottle is shown with picture and described with profile) and informative. Thanks to ’detailed search’ in the navigation bar, the assortment can be accessed precisely and within seconds. Best of all: all products are available for immediate delivery. Twelve weeks return guarantee.”


    Jahreszeiten Verlag GmbH, May 2011

    SUPERIORE.DE cuts in comprehensive shop test ‘Shopping at the click of a mouse – Wine on the Internet’ of the renowned magazine DER FEINSCHMECKER with the overall rating of ‘well’ and without any complaints.

    iBusiness Ranking

    Hightext Verlag, August 2009

    “SUPERIORE.DE ranks 93rd among the German online shops with the highest turnover.”

    Shop Usability Award

    Shoplupe GmbH, October 2008

    “The Shop Usability Award 2008 honours the most user-friendly online shops in Germany. SUPERIORE.DE was selected from 250 nominated online shops among the TOP 30. Initiator of this award is Shoplupe GmbH in Miesbach in cooperation with the trade magazine ‘Internet World Business’ and an expert jury (Trusted Shops, Google and others).”

    The 555 best addresses on the Internet 2006


    “The gourmet WEIN GOURMET rated 555 wine websites, including 250 online wine merchants. Three Internet shops receive the mark in all categories ‘very good’including SUPERIORE.DE.”

    SUPERIORE is a registered European Community Trademark

    Community Trade Marks Bulletin No 044/2005

    “SUPERIORE is a European Community Trademark registered with effect from 26.10.2005 at the Office for Harmonization in the Internal Market, Alicante (ES). The brand is owned by SUPERIORE.DE GMBH.”

    SUPERIORE.DE is one of the best 450 wine shops in Germany.

    Der Feinschmecker WEIN GOURMET, January 2005

    About our wines

    Now or never: two affordable Barolo and Barbaresco for the upcoming Corona winter

    Barolo “Essence” Riserva DOCG 2010 | Vite Colte
    WEINKENNER.DE | 28.10.2020

    “The Barolo of the great 2010 vintage has long since disappeared from the market. It is all the more surprising that Vite Colte is now adding a Riserva: a wine that has matured for three years in large wooden barrels and then refined for over six years in the cellar on the bottle, only to be released now, after almost ten years, to reach its first peak.”


    Lageder: One winery - Three brothers and sisters

    Falstaff | 18.09.2018

    “The Lageder winery, located on the South Triol Wine Route, has been producing exquisite wines since 1823. Alois Lageder took over the management of the winery in the 70s. Thanks to its strict quality standards, the winery today stands for first-class wines that reflect the diversity of South Tyrol. After his son Alois Clemens joined the company in 2015 (Falstaff reported) and his sister Anna organised big events such as 'Summa' and 'VIN-o-TON', the winery is now in its sixth generation of family ownership".